In a world where fashion often prioritises style over substance, kindpeople., a new fashion label launched by chillibeanmedia, is breaking the mould by combining trendy clothing with a mission to support those in need. This innovative initiative aims to make a significant impact on the lives of 3.4 million Australians suffering from chronic pain through a supportive partnership with PainAustralia.
The Launch of kindpeople.
kindpeople. is more than just a clothing brand; it is a movement designed to bring kindness into fashion. The label was founded by Carlos Aguilera, CEO of chillibeanmedia, a Canberra-based digital fundraising agency with a track record of aiding local charities. kindpeople. represents the culmination of Carlos’ vision to merge fashion with philanthropy, creating a sustainable way for people to contribute to important causes while enjoying high-quality, stylish clothing.
Supporting PainAustralia
The first collection from kindpeople., known as Drop One, is dedicated to supporting PainAustralia, an organisation advocating for Australians living with chronic pain. Every t-shirt sold from this collection will contribute funds directly to PainAustralia, helping them continue their essential work in providing support and raising awareness for those affected by chronic pain.
“With kindpeople., we’re not just sending out stylish garments; we’re sending hope to millions who suffer daily,” Carlos stated. “We see you, and we stand with you because kindness is always in fashion, and so is helping millions who suffer.”
Setting a New Standard in Fashion Manufacturing
kindpeople. is committed to setting a new standard in clothing manufacturing. By establishing infrastructure in India, the brand ensures that its manufacturing processes are ethical and sustainable, distinguishing themselves from other manufacturers in the region. This commitment to high standards is a testament to kindpeople.’s dedication to making a positive impact not just through charitable donations but also through their business practices.
A Message of Hope and Support
Carlos’ recent personal experience with shingles, a condition that causes significant pain, provided him with a glimpse into the struggles faced by those living with chronic pain. This experience has fueled his passion for supporting PainAustralia. “I know only a little bit about what it’s like to live with chronic pain and how it affects all aspects of life,” Carlos shared. “That’s why we’re partnering with PainAustralia—to help them be a greater voice for people living with chronic pain.”
Join the Movement
kindpeople.’s first collection is now available for presale at kindpeople.au. By purchasing from this collection, you are not only adding a stylish piece to your wardrobe but also contributing to a cause that affects millions of Australians. This initiative provides a unique opportunity for young Canberrans, and all Australians, to make a difference through fashion.
In the words of Carlos, “We’re giving [young] Canberrans a chance to wear great gear and to feel great for doing so, too.” kindpeople. is more than a brand; it’s a community of individuals committed to making the world a kinder, more supportive place—one garment at a time.
